In a surprising shift, Google executives have acknowledged that platforms like Instagram and TikTok are eating into their core products—Search and Maps. This shift is not just affecting how users find information, but it’s also redefining how brands need to approach digital marketing. So, what does this mean for businesses in 2025 and beyond? Let’s dive in:

1️⃣ Visual Search Is Taking Over – The rise of TikTok and Instagram means users are increasingly relying on visually-driven platforms to discover new places, products, and experiences. Younger audiences especially are using TikTok and Instagram to find restaurants, destinations, and services, rather than traditional Google Search. For brands, this emphasizes the importance of creating engaging, visually appealing content that stands out on these platforms.

2️⃣ Location Discovery Through Social Media – Google Maps used to be the go-to for finding businesses and services, but now, social media platforms are becoming key discovery tools. Instagram’s geotagging features and TikTok’s viral location-based trends are influencing how people decide where to go. It’s crucial for businesses to maintain a strong presence on social media, not just through posts but by optimizing their locations and tags to appear in relevant searches.

3️⃣ The Power of Short-Form Video – TikTok’s short-form video content is capturing the attention of users who would previously search on Google for answers or recommendations. Brands that invest in creating high-quality, engaging videos on TikTok or Instagram Reels will be better positioned to capture this growing audience, especially Gen Z.

4️⃣ SEO Beyond Google – As social media becomes a search engine in itself, SEO isn’t just for Google anymore. Optimizing your content for Instagram, TikTok, and other platforms is essential to ensure your brand shows up when users search for relevant keywords or hashtags. Social media optimization is becoming as critical as traditional search engine optimization.

At Be One, we understand how social media is reshaping the digital landscape. Our team can help you optimize your brand’s presence on Instagram and TikTok, ensuring you’re part of this new wave of discovery. Don’t let your business fall behind—embrace these changes and stay ahead of the competition!

Is your brand ready for the future of search? Let Be One guide your social media strategy for maximum impact!

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